Got the 60cm gray one for our newborn daughter's first proper photo session at home. She's six weeks old and looked absolutely tiny against it — which is exactly the effect we were going for. The plush is incredibly soft, the colour is a lovely neutral, and it photographed beautifully in natural light. My mother-in-law cried when she saw the pictures. I was not expecting a baby pillow to produce quite this level of emotional response from the extended family but here we are. It's now a permanent fixture in the nursery and our daughter has started reaching for it during tummy time, which her health visitor said is a great sign at this age. Genuinely one of the best purchases from the whole newborn prep period.

she's 14 months. the elephant goes everywhere she goes. downstairs in the morning, back up for the nap, into the car, back out of the car. it's basically a family member at this point. the plush is still soft after weeks of this — washed it twice and it came out perfectly. best thing we've bought for her since the bouncy chair honestly.

My colleague at work was having her first baby and I wanted to get something a bit more interesting than the usual bath set or sleepsuit bundle. Found this and ordered the pink 40cm version. She opened it at the baby shower and immediately held it up for everyone to see — that kind of reaction. She's been sending me updates since the baby arrived and apparently it's become the go-to prop for every photo they take. The fabric is clearly very soft even just from handling it, and it arrived beautifully packaged which matters when it's a gift. Really glad I stepped outside the usual baby gift options.

Our daughter hated tummy time with a passion. The moment we put her down she'd cry. Someone suggested propping her against something soft she could interact with visually. Got the 40cm yellow one and placed it right in front of her during tummy time. She stopped crying almost immediately and started batting at the trunk with both hands. We now do five solid minutes twice a day with no protest. The elephant is the reason tummy time works in our house. Would buy it again without question.

Bought this for my son when he was about three months old. He's now eight months and the elephant has been through the washing machine more times than I can count. Sick, dribble, various food incidents since weaning started — all of it. Every single wash at 30 degrees and it comes out looking and feeling exactly the same as when it arrived. No matting, no colour fade, nothing. For a baby product this kind of durability is everything. Very pleased.

Bought the 60cm blue one for our newborn son. Our three-year-old daughter spotted it, announced that actually it was hers, and took it to her bed. We had to order a second one for the baby. She still sleeps with hers every night and calls it "Ellie." I suppose that's the strongest possible endorsement — a toddler who will fight for it. The fabric is incredibly soft, the size is just right for a small child to cuddle properly, and it's survived being dragged around a house with two small children in it for two months without showing any wear.

We hadn't found out the sex before our baby arrived so I'd decorated the nursery in soft greens and creams — nothing too gendered. The gray 60cm version sits in the nursing chair and looks absolutely at home against the colour scheme. It doesn't fight with anything, it doesn't look out of place, and it's genuinely beautiful in person. Our daughter arrived three weeks ago and has already started being propped against it during awake time on the floor. The softness is extraordinary — much softer than you'd expect from the photos. Worth every penny.

the purple version is much richer and more beautiful in real life than it looks in the product images — it's a proper deep lavender rather than a garish purple. sits brilliantly against our daughter's white nursery furniture. she's five months and has become very attached to it, grabs the trunk whenever it's nearby and chews it enthusiastically. fabric holds up fine to that treatment. genuinely lovely product.

Didn't expect to use it this way but the 60cm version has become really useful as a top-up support during feeding — I prop it next to me on the sofa for a bit of extra arm support during longer nursing sessions. It's the right firmness and the right shape and it's covered in that incredibly soft plush so it's comfortable to lean against. Completely unintended use case but worth mentioning for other nursing mums. The baby also uses it constantly for tummy time and during awake periods on the play mat. One item, multiple uses.

Bought the 40cm blue one for my nephew's first birthday. He's now thirteen months and apparently takes it everywhere with him around the house — holds it under one arm while he toddles about doing his thing. My sister sent a video of him walking toward the camera with the elephant tucked under his arm looking extremely purposeful and it is the most adorable thing I have ever seen. Excellent gift choice and the fabric has survived a full month of toddler affection without any issues.

We had a professional photographer come to do newborn photos when our son was ten days old and she specifically commented on the elephant pillow — said it was one of the better props she'd seen in a home session because the texture photographs really well and the size relationship between the pillow and a newborn is just perfect. All our favourite photos from the session feature it. The gray colour worked beautifully with the cream blankets we had. If you're planning any kind of newborn photo session, get the 60cm version before it. You won't regret it.

and we have a lot of soft things in the nursery. this is demonstrably the softest. the plush fabric is just exceptional — genuinely cloud-like. our daughter buries her face in it during the drowsy phase before sleep and i completely understand why. if i were small and tired it would be the first thing i'd reach for too. quality is visibly high from the moment you open the packaging. very happy.

The pink is a soft, muted rose rather than anything loud or garish — exactly what I was hoping for. It arrived looking just as good as in the pictures, which isn't always the case with soft toys ordered online. Our daughter is four months old and has started reaching for the trunk with both hands during floor time. Watching a small baby intentionally reach for something and grab it is so exciting and she does it consistently with the elephant. It's become a proper part of her daily routine.

Bought this secretly for my wife's baby shower organised by her friends — I was one of the suppliers behind the scenes. She opened it, held it up, looked at the size of it compared to the size our baby was going to be, and just cried. Happy tears — the overwhelmed-by-how-small-this-baby-will-be kind. The elephant is now in the nursery waiting for the arrival, which is any day now. The 60cm gray one is genuinely beautiful in person and incredibly soft. The whole table of women at the shower wanted to feel it.

We got this when he was about three months old — the gray 40cm. He's now two years old and "Ellie" (that's what he calls it) still goes to bed with him every single night. It has been washed so many times it's basically a member of the family. Still soft, still in one piece, still his absolute favourite. Some things just become a child's comfort object and that's exactly what happened here. If your baby bonds with it the way ours did, this will be a fixture in your house for years.

My friends had a baby and hadn't found out whether it was a boy or girl beforehand. Picking a gift without knowing is always slightly stressful. The gray elephant solved the problem entirely — completely neutral, suits any nursery, looks lovely for any baby. They sent photos of their son with it about a week after he arrived and it's already his preferred object during floor time. Really pleased with this as a go-to solution for the gender-unknown baby gift situation.

Got the 30cm pink for my niece who was born at 36 weeks and was quite small. The 60cm would have been enormous against her, so I'm really glad the 30cm option exists. It was proportionally perfect for a small newborn — she looked snuggled against a proper cuddly companion rather than dwarfed by something oversized. Very soft, well made, and the pink is really pretty. She's now six weeks and still uses it during awake time on the play mat. The smaller size is underrated and I don't see it mentioned enough in reviews.

our nursery is white and sage green and the gray 60cm elephant sits in the corner of the nursing chair looking absolutely deliberate and beautiful. visitors to the nursery always comment on it. it just looks like something you'd see in a carefully styled nursery on instagram — without the effort. the fabric photographs so nicely. obviously our baby loves it too during tummy time and play but i'd almost have bought it just for the nursery aesthetic alone. genuinely one of the most pleasing objects in the room.

Our first child had the gray 40cm for about two years — dragged it everywhere, washed it constantly, the works. When our second baby arrived last month we got it back out of storage and it's still completely intact, still soft, still the same shape. Some soft toys do not survive the toddler years. This one has. Our newborn is now using it during tummy time and it's like it's brand new. For anyone wondering about the longevity — yes, it holds up. Remarkable quality for the price.

Was going back and forth between the 40cm and 60cm for ages. Went with 60cm and it was absolutely the right decision. The size relationship between a newborn and the 60cm pillow is just magical — they look so tiny and snuggled and perfect. Our son is now four months and he's grown into it a bit, but the 40cm would probably have felt a bit small quite quickly at the rate he's growing. If you're on the fence, go bigger. The 60cm is worth it.

The first thing I checked when it arrived was whether there were any bits that could come loose — button eyes, plastic details, anything like that. There aren't. The face is embroidered, the construction is clean, and everything is properly integrated into the plush. No choking hazard concerns once you're following the supervised-use guidance. For a first-time mum who overthinks everything, finding no safety issues was a genuine relief. The baby loves it. I relax around it. Everybody wins.

Our son's nursery is ocean-themed — navy, teal, lots of sea creatures. The blue elephant sits in there looking completely at home and adds a lovely pop of soft, friendly colour without clashing with anything. He's seven months now and grabs for it the moment we put him on the floor. The plush is clearly very high quality — it's been through several washes and still looks brand new. A really well-made product.

My mum came to visit from Lagos when our daughter was three weeks old. The elephant pillow was the first thing she picked up in the nursery — held it, felt the fabric, nodded with great authority and said "this is a good one." High praise from a woman who has raised four children and held strong opinions on baby equipment for forty years. The baby uses it constantly during the day. The whole setup worked out — mum approved, baby happy, nursery looks beautiful.

Got the pink 40cm for my granddaughter Róisín's first birthday in Westport. The moment it came out of the gift bag she grabbed for it with both hands and held on. She's never done that with any other gift — usually she's more interested in the wrapping paper than whatever's inside. The elephant was different. She's been carrying it around the house under her arm ever since. The fabric is beautifully soft and the pink is a lovely shade. Her mum rang me the next morning to say she'd slept better than she had in weeks, elephant in arms. Best birthday present I've ever bought for a grandchild.

I know the listing mentions newborn photos but I bought the 60cm for a friend who's a photographer and she used it during a maternity shoot — placed against the bump for scale and texture. The resulting photos were gorgeous. The plush surface catches light beautifully and the gray colour works as a neutral backdrop element without pulling focus. When the baby arrives in a few weeks it'll get its intended use. But just as an aside — the prop potential of this is not just limited to newborns. Lovely thing.

we have a lot of stuffed animals in this house — two kids, combined age of four years, so there are dozens of the things. this elephant is noticeably softer than all of them. my wife felt it when it arrived and immediately said it felt different. the plush pile is denser and the fabric has more give to it — it's hard to describe but the quality is just clearly a level above. both kids want it, the baby has priority, the toddler is unhappy about this arrangement. we may need to order another.

Our son was eight months when we transitioned him from our room to his nursery. He'd been sleeping with us and the move was rocky — a lot of unsettled nights. Our health visitor suggested introducing a comfort object associated with familiar smells and textures. We'd had this elephant on our bed with us for a week before making the move, so it smelled familiar to him. First night in his room with the elephant — he settled. Second night — same. By the end of week one the transition was essentially complete. I can't give all the credit to the pillow but it was definitely part of what worked. Soft, safe, and apparently very comforting.